B2B Digital Marketing Trends and Stats of 2017 [Infographic]

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic] Published by Laura Forer  | September 1, 2017   |  Maketingprofs.com Email           Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today’s infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place. Among the stats highlighted in the infographic are the following: • Some 71% of B2B researchers begin with a generic Google search. • Over half of B2B researchers are Millennials. • Only 33% of B2B brands use Instagram, but it has the highest interaction rate of the social platforms; LinkedIn is still Read More …

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Why Your Business Should Be on Instagram [Infographic]

Four Reasons Your Business Should Be on Instagram [Infographic] Published on Marketinpros.com by Laura Forer  |  on August 4, 2017,  Email People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider Gramlike. So it’s no wonder that Instagram is a popular social media platform, and not just for consumers but for brands as well. With 90% of Interbrand’s “Top 100 Global Brands” on Instagram, and 53% of Instagram users following their favorite brands on the social network, according to the infographic, it’s clear that the platform can be valuable when it’s used well. The infographic gives tips on how to accomplish exactly that, such as noting that posts with Read More …

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Blogging Tools to Improve Your Content Quality

3 Blogging Tools to Improve Your Content Quality Published on Socialmediaexaminer.com By Eric Sachs on August 3, 2017   Want to publish more polished blog posts? Looking for free or low-budget tools to help? In this article, you’ll discover three blogging tools that will help you catch typos and improve readability of your blog posts. 3 Blogging Tools to Improve Your Content Quality by Eric Sachs on Social Media Examiner. #1: After the Deadline After the Deadline can be best summarized as a “language checker for the web.” This free tool offers contextual spell checking, advanced style checking, and intelligent grammar checking. Many spell-check tools seem oddly ignorant of any contextual relevance for words. After the Deadline stands out from the competition by using Read More …

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How to Set Up Facebook Messenger Ads

How to Set Up Facebook Messenger Ads On Socialmediaexaminer.com By Sally Hendrick on July 31, 2017 Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. How to Set Up Facebook Messenger Ads by Sally Hendrick on Social Media Examiner. How to Set Up Facebook Messenger Ads by Sally Hendrick on Social Media Examiner. What Are Messenger Home Ads? Unlike sponsored messages, which require you to have a previous engagement with users you target, Messenger home ads allow you to target cold audiences on the home tab of the Messenger app. Facebook is rolling Read More …

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Bitcoin és blockchain technológián alapuló lehetőségek

Már itthon is kutatják, mi mindenre lehet jó a Bitcoin titokzatos technológiája 2017.07.22 Portdolio.hu Tuan Anh Trinh, Szegő Dániel A blockchainről – vagyis magyarosan blokkláncról – szóló szakmai cikksorozatunk első részében a technológia működését mutattuk be, a mostani cikkünkben a blokklánc alapú rendszerek létező és lehetséges alkalmazásait vesszük sorra, és azt is megmutatjuk, Magyarországon milyen területeken foglalkoznak a blockchainnel. Blokklánc alapú alkalmazásfejlesztés – a monolit rendszerektől a platform megoldásokig Általánosságban elmondható, hogy a blokklánc alapú alkalmazások architektúrája elég sokat fejlődött az elmúlt évek során (első ábra). A kezdeti rendszerek, mint például a Bitcoin nem pusztán egy alkalmazást valósítottak meg, ami ebben az esetben a Bitcoin küldése, hanem a teljes infrastruktúrát, blokklánc protokollt és üzleti logikát is. Későbbiekben platformok, mint például az Ethereum Read More …

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BIG DATA TERMS EVERYONE SHOULD KNOW

75 BIG DATA TERMS EVERYONE SHOULD KNOW Published by  RAMESH DONTHA · JULY 21, 2017 on Dataconomy.com  This article is a continuation of my first article, 25 Big Data terms everyone should know. Since it got such an overwhelmingly positive response, I decided to add an extra 50 terms to the list.  Just to give you a quick recap, I covered the following terms in my first article: Algorithm, Analytics, Descriptive analytics, Prescriptive analytics, Predictive analytics, Batch processing, Cassandra, Cloud computing, Cluster computing, Dark Data, Data Lake, Data mining, Data Scientist, Distributed file system, ETL, Hadoop, In-memory computing, IOT, Machine learning, Mapreduce, NoSQL, R, Spark, Stream processing, Structured Vs. Unstructured Data. Now let’s get on with 50 more big data terms. Apache Software Foundation Read More …

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Applications of Artificial Intelligence in Marketing

15 Applications of Artificial Intelligence in Marketing Published on June 29, 2017 on Linkedin.com by Robert Allen Editor at SmartInsights.com Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. Marketers like to wax lyrical about the latest exciting technologies and bang on about AI for image recognition, speech recognition, preventing data leaks, or even targeting drones at remote communities. All well and good. But how the bloody hell Read More …

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