B2B Digital Marketing Trends and Stats of 2017 [Infographic]

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic] Published by Laura Forer  | September 1, 2017   |  Maketingprofs.com Email           Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today’s infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place. Among the stats highlighted in the infographic are the following: • Some 71% of B2B researchers begin with a generic Google search. • Over half of B2B researchers are Millennials. • Only 33% of B2B brands use Instagram, but it has the highest interaction rate of the social platforms; LinkedIn is still Read More …

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Applications of Artificial Intelligence in Marketing

15 Applications of Artificial Intelligence in Marketing Published on June 29, 2017 on Linkedin.com by Robert Allen Editor at SmartInsights.com Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. Marketers like to wax lyrical about the latest exciting technologies and bang on about AI for image recognition, speech recognition, preventing data leaks, or even targeting drones at remote communities. All well and good. But how the bloody hell Read More …

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How to Make Effective Ways to Use Facebook Ads

11 Effective Ways to Use Facebook Ads By Charlie Lawrance on June 20, 2017 on socialmediaexaminer.com  Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. 11 Effective Ways to Use Facebook Ads by Charlie Lawrance on Social Media Examiner. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right on so many levels. Bluehost uses this ad in the middle of the sales funnel to reduce cart abandonment. The ad appears to people who have added a Bluehost service to their cart and prompts them Read More …

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Why Explainer Video is good for [Infographic]

10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic] Published on marketingpros.com by Laura Forer  |  June 20, 2017 Email Videos have become a powerful tool for marketers, helping engage customers and move them along through all paths of the buying journey. For example, almost half of Web users look for videos related to a product or service before even visiting a store, and viewers are anywhere from 64% to 85% more likely to buy after watching a product video, according to an infographic produced by branding and animation agency Breadnbeyond. The infographic not only shows how to use explainer videos throughout the marketing funnel but also suggests which tools to use for sharing your Read More …

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How to Create Tons of Good Content

Email   Print  Save How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings by Jonathan Kranz  | June 6, 2017 |             Today’s marketing automation will mean less content work tomorrow, right? Funny thing: IBM promised to tame the “paperwork explosion” through the widespread acceptance of its latest technology, the Selectric typewriter. The year was 1967. You know what happened next: Paperwork increased. Fast-forward five decades. “Automation” technology dominates the marketing conversation, promising to reduce or eliminate manual processes. But you know what’s happening right now: Manual work is increasing. Our marketing automation platforms are voracious beasts that demand constant streams of fresh content for multiple target segments. The workload is huge—but in many, Read More …

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2017 Social Media Marketing Trends

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels by Ayaz Nanji  |  June 6, 2017 on marketingpros.com Email Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2C-focused firms. Some 94% of respondents say they use Facebook as part of their marketing efforts. Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat. Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing Read More …

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The Anatomy of a Content Marketer

The Anatomy of a Content Marketer Content Marketing Traits Crucial to Success [Infographic] Share Content Marketing Traits Crucial to Success [Infographic] via email by Michael Gerard June 25, 2014 on Curata.com With 71 percent of marketers increasing spend on content marketing in the coming year, there’s no doubt this job title will be in demand for some time to come. But what are the skillsets and characteristics of a rockstar content marketer? (Or if you’re lucky enough to have an entire team of content marketers, then what are the key disciplines needed amongst that team?)  The following infographic provides the anatomy of this “dream” content marketing person: Below, we will dive deeper into each of the skills or traits, starting at Read More …

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Content Marketing Career

The Ultimate Guide to a Content Marketing Career Share The Ultimate Guide to a Content Marketing Career via email by Mitchell Hall October 21, 2016 on Curata.com Curata and LinkedIn have joined forces to pool our data and bring you the Ultimate Guide to a Content Marketing Career, for everyone interested in a new content marketing career—or advancing your current one. Combining data from Curata’s survey of 1,000+ marketers, and LinkedIn’s 450 million worldwide profiles, this guide offers insights about the state of the sector right now, and potential content marketing career trajectories. The associated eBook, The Ultimate Guide to a Content Marketing Career, also includes observations from content marketing experts Ann Handley, Chief Content Officer, Marketing Profs; Joe Pulizzi, Founder, Content Marketing Institute; and Joe Chernov, Vice Read More …

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Content Marketing Tools

Content Marketing Tools: The Ultimate List Share via email by Pawan Deshpande February 21, 2017 on Curata.com Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Because of this, the content marketing tools universe has expanded. Curata has created a map of content marketing tools to help guide you through the many content marketing tools and technologies available to find the one that best fits your needs. This list has been updated as of February 21, 2017. Of particular note is the continued emergence of the Content Marketing Platform category. Why am I Doing This? There has been major growth in Read More …

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How to Build Your Own Content Marketing Taxonomy

How to Build Your Own Content Marketing Taxonomy Published on Curata.com Melvin Dewey invented the Dewey Decimal system in 1873 to classify and organize library books. It enabled library goers to easily find whatever book they desired by leafing through index cards in a small filing cabinet. Unfortunately, content marketing doesn’t come with a pre-existing content marketing taxonomy like the Dewey Decimal system. Too many times content marketers get asked by another employee if they have some random type of content on some random topic. And too many times content marketers respond, ‘I’m pretty sure we do, but I’m not quite sure where it is. Let me take two hours out of my day to try to find it for Read More …

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