How to Make Effective Ways to Use Facebook Ads

11 Effective Ways to Use Facebook Ads By Charlie Lawrance on June 20, 2017 on socialmediaexaminer.com  Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. 11 Effective Ways to Use Facebook Ads by Charlie Lawrance on Social Media Examiner. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right on so many levels. Bluehost uses this ad in the middle of the sales funnel to reduce cart abandonment. The ad appears to people who have added a Bluehost service to their cart and prompts them Read More …

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2017 Social Media Marketing Trends

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels by Ayaz Nanji  |  June 6, 2017 on marketingpros.com Email Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2C-focused firms. Some 94% of respondents say they use Facebook as part of their marketing efforts. Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat. Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing Read More …

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How to Make Facebook Video for Marketers

Facebook Video for Marketers: Strategy for Future Success Published by Michael Stelzner on May 12, 2017 on socialmediaexaminer.com  Do you create videos for your business? Wondering how to best leverage your videos on Facebook? To explore Facebook video strategy, I interview Jay Baer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored Hug Your Haters, a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. Jay discusses the differences between video on Read More …

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Hidden Facebook Power Editor Features

7 Hidden Facebook Power Editor Features to Save You Time Published by JD Prater on March 27, 2017 on socialmediaexaminer.com  Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently. 7 Hidden Facebook Power Editor Features to Save You Time by JD Prater on Social Media Examiner. #1: Split Test Variables at the Ad Set Level Setting up a true A/B test in Facebook is challenging. For example, if you’re targeting five interests in a Facebook ad set, Read More …

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How to Use Facebook Live 360 Video for Marketing

How to Use Facebook Live 360 Video for Marketing Published By Joel Comm on socialmediaexaminer.com on April 10, 2017  Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. How to Use Facebook Live 360 Video for Marketing by Joel Comm on Social Media Examiner. What Is Facebook Live 360? In 2016, after several months of experimentation with invited paid contributors, Facebook finally granted universal access to live video broadcasting to all Facebook users. The move was closely followed by Read More …

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How to Use Facebook Login on Your Website

How to Use Facebook Login on Your Website Published By Peter Szanto on socialmediaexaminer.com on December 21, 2016   Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics. In this article, you’ll discover how to add Facebook Login to your website. How to Use Facebook Login on Your Website by Peter Szanto on Social Media Examiner. #1: Choose Which Data to Collect From musical tastes to work history, there are close to 50 different types of permissions you can request from your visitors with Read More …

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