Applications of Artificial Intelligence in Marketing

15 Applications of Artificial Intelligence in Marketing Published on June 29, 2017 on Linkedin.com by Robert Allen Editor at SmartInsights.com Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. Marketers like to wax lyrical about the latest exciting technologies and bang on about AI for image recognition, speech recognition, preventing data leaks, or even targeting drones at remote communities. All well and good. But how the bloody hell Read More …

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Content Marketing Editorial Calendar Templates

Content Marketing Editorial Calendar Templates: The Ultimate List Published by Mitchell Hall May 8, 2017 on curata.com Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. According to Curata research, 90 percent of marketers now use an editorial calendar. For top-of-class calendar functionality, workflow, and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available—included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and its accessibility (gated or un-gated). This will help you choose a template based on your preferences. Read More …

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Which Digital Channels Deliver the Best RO

Which Digital Channels Deliver the Best ROI? Published by Ayaz Nanji  |  June 2, 2017  |  on marketingpros.com Email                   Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 29% for B2C-focused firms, and 39% for firms that are both B2B- and B2C-focused. Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment. Search Read More …

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A Mobile Application Marketing Strategy Guide

A Mobile Application Marketing Strategy Guide Posted by Ritesh Patil on Jan 11, 2016. on infoq.com Description The “If you build it they will come” approach may sound good but it is an extremely poor way to launch your app. Just like you, there are numerous aspiring developers launching beautiful apps into app stores on a daily basis and without excellent marketing, it can be very easy for your iOS or Android app to sit unnoticed in a corner. So, how do you maintain that momentum and guarantee that your mobile application stands out from the rest? Here are a few approaches to keeping your users hooked, garner support and get the right buzz before and after your app is Read More …

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Checklist for Marketing Automation

Buyer’s Checklist for Marketing Automation Published on Act-on.com Executive Summary As the marketing environment has become more fragmented and complicated, marketing automation has emerged as a class of technology to manage the complexity. A good marketing automation platform also helps marketing and sales become more effective. Key benefits can include increasing efficiency, intelligence, and reach; aligning marketing and sales; and enabling targeted real-time action. The key drivers of an organization’s decision to investigate marketing automation generally involve one or more factors: The need for sales and marketing reports that provide data for analysis, planning, and determination of return on investment. The need to simplify the management and coordination of activities, such as marketing campaigns, channel management, reporting, and analytics. The Read More …

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