Applications of Artificial Intelligence in Marketing

15 Applications of Artificial Intelligence in Marketing Published on June 29, 2017 on Linkedin.com by Robert Allen Editor at SmartInsights.com Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. Marketers like to wax lyrical about the latest exciting technologies and bang on about AI for image recognition, speech recognition, preventing data leaks, or even targeting drones at remote communities. All well and good. But how the bloody hell Read More …

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Content Marketing Tools

Content Marketing Tools: The Ultimate List Share via email by Pawan Deshpande February 21, 2017 on Curata.com Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Because of this, the content marketing tools universe has expanded. Curata has created a map of content marketing tools to help guide you through the many content marketing tools and technologies available to find the one that best fits your needs. This list has been updated as of February 21, 2017. Of particular note is the continued emergence of the Content Marketing Platform category. Why am I Doing This? There has been major growth in Read More …

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Content Marketing Editorial Calendar Templates

Content Marketing Editorial Calendar Templates: The Ultimate List Published by Mitchell Hall May 8, 2017 on curata.com Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. According to Curata research, 90 percent of marketers now use an editorial calendar. For top-of-class calendar functionality, workflow, and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available—included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and its accessibility (gated or un-gated). This will help you choose a template based on your preferences. Read More …

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Which Digital Channels Deliver the Best RO

Which Digital Channels Deliver the Best ROI? Published by Ayaz Nanji  |  June 2, 2017  |  on marketingpros.com Email                   Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 29% for B2C-focused firms, and 39% for firms that are both B2B- and B2C-focused. Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment. Search Read More …

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How to Make an Animated GIF

How to Make an Animated GIF: A Guide for Marketers Published By Peter Gartland on May 4, 2017 on socialmediaexaminer.com  Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience’s attention. In this article, you’ll discover how to make your own GIFs for social media. How to Make an Animated GIF: A Guide for Marketers by Peter Gartland on Social Media Examiner. What Are GIFs Made Of? You can create GIFs from either a series of images or a video. To use a series of images, you create the images separately and then combine them to Read More …

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How to Create Social Media Marketing Videos Without Appearing On Camera

How to Create Social Media Marketing Videos Without Appearing On Camera By Megan O’Neill onFebruary 2, 2017 on socialmediaexaminer.com  Download SocialMedia Marketing Industry Report 2016 Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. How to Create Social Media Marketing Videos Without Appearing On Camera by Megan O’Neill on Social Media Examiner. #1: Choose a Storytelling Approach First things first: Decide on the story you want to tell and what type of video is best for telling that story. Read More …

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How Marketers Get Things Done: The State of Agile Marketing in 2016

New Report Released: How Marketers Get Things Done: The State of Agile Marketing in 2016 Published by Brianna Hansen on Tuesday, 5 April, 2016 on wrike.com Share to Email 1 The old-fashioned way of working is quickly becoming outdated and inefficient. Working set hours, coming into the office everyday, and sitting at standard cubicles has all become obsolete as mobile productivity and remote work continues to spread. With work management evolving, marketers are pushing hard to keep up. Adapting standard methodologies, such as Agile, establishes a process where flexibility and collaboration are key components to executing any project. Project management guide:  What is a Project in Project Management? Today we are excited to announce the release of our latest report, How Marketers Read More …

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Content brief structure

Sample content brief structure Published on Marketing.ai Add some structure to your content creation process by using this light brief to map concepts to your buyer cycle, customer journey, and content marketing goals. This helps keep your content on-track with where you’re taking your content marketing strategy. Using this template The left column is a light description of each section, on the right is a brief example of what that section, when filled-in will look like with appropriate content. Once filled in, use this brief as a reference point to ensure your content is on-track with your goals, speaking to your target audience, and original intent. Make your own copy This version is read-only. To start using this brief in Read More …

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How to Create Effective Headlines [Infographic]

How to Create Eye-Catching and Effective Headlines [Infographic] Published  by Verónica Jarski  |  October 18, 2016  |  on Marketingprofs.com Well-written headlines have the power to pull in customers who then peruse your content and purchase your products. So, before you write a headline, check out the writing tips from the following CopyPress infographic. Use the Five W’s and the H, recommends CopyPress. “Tell readers exactly what they’re going to take away from the article. Identify the five W’s of your content and decide which one should be featured.” The five W’s are Who, Where, When, What, and Why. The H is How. Also, remember to focus on the four U’s: be unique, be ultra-specific, be urgent, and be useful. To find Read More …

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Video Storytelling Tools for Social Marketers

3 Video Storytelling Tools for Social Marketers Published on socialmediaexaminer.com by Lisa Larson-Kelley on October 19, 2016  Do you want to create social media videos for your business? Is your lack of video creation skills holding you back? The right apps make it easy to produce social videos by yourself in minutes. In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos. Discover three tools for social media marketers telling a video story. #1: Create an Animated Story With Adobe Spark Adobe Spark Video is an elegant, easy-to-use tool for creating animated videos that tell a story. It’s available as a browser-based cloud app or as an iOS app. You can get it as Read More …

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