Content Marketing Editorial Calendar Templates

Content Marketing Editorial Calendar Templates: The Ultimate List Published by Mitchell Hall May 8, 2017 on curata.com Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. According to Curata research, 90 percent of marketers now use an editorial calendar. For top-of-class calendar functionality, workflow, and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available—included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and its accessibility (gated or un-gated). This will help you choose a template based on your preferences. Read More …

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Which Digital Channels Deliver the Best RO

Which Digital Channels Deliver the Best ROI? Published by Ayaz Nanji  |  June 2, 2017  |  on marketingpros.com Email                   Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 29% for B2C-focused firms, and 39% for firms that are both B2B- and B2C-focused. Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment. Search Read More …

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Analytics Reports for Marketers

Published by Michele Linn on March 3, 2017 on CMI 4 Analytics Reports Every Content Marketer Should Use While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix and match insights to take advantage of opportunities with your web-based content, driving more traffic to your website and (more importantly) doing more with the traffic you have. Traffic Why this report is useful: The traffic report (referred to as Pages report in Google Analytics) looks at the pages getting Read More …

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How to Use Pinterest Analytics to Build Buyer Personas

How to Use Pinterest Analytics to Build Buyer Personas (V.2) Published on socialmediaexaminer.com by Ana Gotter December 22, 2016  Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them. In this article, you’ll discover how to use Pinterest Analytics to create buyer personas. How to Use Pinterest Analytics to Build Buyer Personas by Ana Gotter on Social Media Examiner. #1: Why You Need Buyer Personas Buyer personas are one of the best tools for understanding and connecting with audience niches. Although fictional, the characters are so fleshed out with extensive details Read More …

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Email Marketing Advanced Analytics

Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics Published by  John Thies  | on MrketingPros.com on November 4, 2016     Email  Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing  and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their  campaigns, but they rarely go beyond such preliminary data to see more advanced information. Having the basic data in front of you is one thing, but acting upon the data and creating a new marketing  strategy based on upper-level analytics is a step that all successful marketers have to take. To help you create email campaigns that influence your subscribers and increase Read More …

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Content Marketing ROI

Content Marketing ROI: 4 Ways to Get Started By ANDREA FRYREAR published OCTOBER 14, 2016 on CMI website Content Marketing Research / Measurement and ROI / Research Roundtable               It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #researchCLICK TO TWEETHowever, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your content’s performance Read More …

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Project Management Tools

14 Surprising Project Management Statistics Published September 26th, 2016 on Capterra.com by Rachel Burger in Project Management Update: 9/26/2016: Project management statistics aren’t stagnant. We’ve updated this post with 20 (instead of the original 14) surprising project management statistics so that this list stays up to date. The project management landscape is changing. With an increased emphasis on efficiency, reporting, and a newfound stress on the information technology industry, being a project manager today is radically different than being a project manager in 2005. With the changes in the industry, it’s easy to lose track of how often projects fail, what that can cost companies, and how the PM role has changed. Below are 20 surprising statistics that reveal how project management Read More …

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2017 B2C Content Marketing Benchmarks, Budgets, and Trends

2017 B2C Content Marketing Benchmarks, Budgets, and Trends Publisehd on marketingprofs.com by Ann Handley  | October 19, 2016   Email Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. That’s a key finding of the just-published B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report from MarketingProfs and Content Marketing Institute, a UBM company. Sponsored byHightail, the B2C study is in its fifth year. We released the companion report, on business-to-business (B2B) content marketing, at the end of September. We’ll be talking more about the study findings in the months to Read More …

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Scorecard for B2B Marketing Operations

A Scorecard for B2B Marketing Operations [Download Evaluation] Published on bizible.com By Lauren Frye  on Sep 30, 2016 What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. But how does an individual in a marketing operations role evaluate their personal success? And how does a company evaluate their level of sophistication in the area of marketing operations? This scorecard is meant to help with that. It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. The scorecard includes 40 items with weighted point values, and your score is the sum of all of the items that Read More …

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