2017 Social Media Marketing Trends

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels by Ayaz Nanji  |  June 6, 2017 on marketingpros.com Email Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2C-focused firms. Some 94% of respondents say they use Facebook as part of their marketing efforts. Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat. Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing Read More …

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How to accelerate your pipeline with LinkedIn Sales Navigator

LinkedIn Tutorial – Quick Start       Ansonalex Tutorials      Ansonalex YouTube Tutorial channel Accelerate your pipeline with LinkedIn Sales Navigator Published on August 23, 2016  Koka Sexton 🚀 According to a recent demographics breakdown by BI Intelligence, LinkedIn has a user base naturally geared for social selling. The benefits that LinkedIn delivers for its sales people does not end there, however. In 2014, LinkedIn released Sales Navigator as a standalone service. Now, what does Sales Navigator do? It “empowers sales professionals to establish and grow relationships with customers and prospects.” But really, the most important thing salespeople can use LinkedIn Sales Navigator for is in identifying decision makers. Sales Navigator is built to streamline and automate the process of Read More …

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