What Do High Performing B2B Marketers Do Differently?

What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data] Published by Jordan Con on Nov 18, 2016 on bizible.com What’s the difference between highly effective marketers and those who are struggling to increase their impact? Since we came into a treasure trove of data — The State of Pipeline Marketing Report 2016— we’re able to dig into this question. We segmented the survey data to only show respondents who reported marketing ROI greater than 2x, which was about one-third of the respondents. To see how they differ, we then compared them to the overall average. Here is what we found: Marketing Channels Out of the 15 marketing channels included in the survey, high performing marketers are more likely Read More …

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Types of B2B Marketing Campaigns

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage By Jordan Con on Feb 2, 2017 on bizible.com Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel — all optimized for generating revenue. *Our eight favorites (out of 23) — if this list becomes too overwhelming, look for the Read More …

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Marketing Performance Management & Reporting

Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting Published on bizible.com by Jordan Con on Oct 17, 2016 Marketing Performance Management & Reporting Cookbook The B2B marketer’s guide to performance management and reporting DOWNLOAD NOW Reporting is a critical step in the marketing process. It’s when you step back and account for your performance. Are you achieving or on the path to achieving the goals that you set out for? If you are, what are you doing right? If you’re not on the right path, where can you improve and what can you change? To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. These reports Read More …

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Scorecard for B2B Marketing Operations

A Scorecard for B2B Marketing Operations [Download Evaluation] Published on bizible.com By Lauren Frye  on Sep 30, 2016 What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. But how does an individual in a marketing operations role evaluate their personal success? And how does a company evaluate their level of sophistication in the area of marketing operations? This scorecard is meant to help with that. It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. The scorecard includes 40 items with weighted point values, and your score is the sum of all of the items that Read More …

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ABM concept and elements

The Periodic Table of ABM Elements By Jordan Con on Aug 18, 2016   Article published on bizible.com Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them — like this B2B marketing sophistication framework and this ABM orchestration template. ABM, as a marketing concept, is relatively new and complicated. There are tons of elements, from lists and demand channels to content and measurement. It can be hard to sort them all out in your head. That’s why we built the Periodic Table of ABM Elements. It’s a way to visualize and organize each part of ABM that’s fun and memorable. Using the individual elements, Read More …

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