How to Create Great Infographics

7 Resources To Help Create Amazing Infographics Latasha at Easelly latasha@easel.ly via easellymail.com  on 26 May 2017 You’ve taken the first step and signed up for our infographic creation tool, but are you creating amazing, impactful visuals? There’s more to infographics than moving a few icons into place, after all! See how to use Easel.ly and our infographic templates and icons to the fullest The Complete Infographic Checklist New to Easel.ly? Want to make sure your infographic isn’t missing anything? This checklist is one resource you can use repeatedly to make sure you made the best infographic possible! Before you hit Publish, check this list out! Click Here To Get Our Checklist Will Your Infographic Make an Impact? The pitfall many infographic Read More …

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How to Get a Wikipedia Article Published

Published on CMI by WILLIAM BEUTLER published MAY 15, 2017 What You Need to Know to Get a Wikipedia Article Published Since 2001, Wikipedia’s community of volunteer editors has created more than 5 million pages, many of them found on Google’s first page of search results for that topic. Wikipedia’s ubiquity bestows upon it the ability to lend its credibility to other subjects, which is attractive for companies and organizations who crave recognition. But Wikipedia’s volunteer editors are focused on building a serious encyclopedia, and not so interested in helping a brand’s content marketing plan. If you want to create an entry about a company (or any topic related to your business), you need to understand what Wikipedia is looking Read More …

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What to Do When Your Buyers’ Journey Isn’t Linear

Published on CMI by ANN GYNN published APRIL 17, 2017 What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is) Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But honestly, you know they don’t (even if your content marketing strategy assumes they do). “Buyers are in control. And they’re not going from step one to step two to step three in this process that you define as quite linear,” Anna Talerico, co-founder of ion interactive, said in her recent ContentTECH presentation. “They are jumping around. They’re exploring. They’re comparing. They’re doing their self-education on their own terms in their own time frames.” Buyers are doing Read More …

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How-To Strategies for Content Promotion

Published on  CMI By Aman Thakur on April 16, 2017 6 How-To Strategies for Content Promotion                 Newton’s third law of motion says: “Every action has an equal and opposite reaction.” During my early years of blogging, I followed this law. I thought: But that thing #neverhappened. Most of the time, I could not even get a single share. Why? Turns out, the internet doesn’t follow Newton’s law. You need to spend much more time in promoting your work than on creating it. In this post, I’m going to show you step-by-step how to execute six content promotion strategies that work in 2017 and beyond. Why old strategies won’t work today A few Read More …

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Analytics Reports for Marketers

Published by Michele Linn on March 3, 2017 on CMI 4 Analytics Reports Every Content Marketer Should Use While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix and match insights to take advantage of opportunities with your web-based content, driving more traffic to your website and (more importantly) doing more with the traffic you have. Traffic Why this report is useful: The traffic report (referred to as Pages report in Google Analytics) looks at the pages getting Read More …

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How to Create a Best-in-Class Infographic

Published by Richard Silvester published January 13, 2017 on CMI Visual Content and Design How to Create a Best-in-Class Infographic Series in 6 Steps With visual content booming, one word too often still strikes fear into the heart of content marketers – infographic. Add “series” after “infographic” and it can sound like madness to the uninitiated. How can you gather the stats and communicate a clear message while making them look good in a set? Don’t panic! Creating an infographic series can be much less painful than it sounds – and even, sometimes, quite good fun. The secret is in following a clear framework, enabling you to tell a clear and consistent visual story in one of the most powerful Read More …

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Content Marketing Business Directory

Content Marketing Business Directory Select categoryContent Marketing Agencies (850)-International (128)-US (337)Leadership Guide (750)-Analytics (12)-Analytics/Lead Scoring (27)-Asset & Resource Mgmt (5)-Content Creation/Workflow (64)-Content Curation (19)-Content Discovery (4)-Content Distribution (16)-Content Licensing (2)-Content Management System (CMS) (22)-Customer Data Solutions (11)-Customer Relationship Management (CRM) (3)-Data (9)-Digital Asset Management (DAM) (9)-Email (11)-Employee Advocacy (3)-Freelance/Hiring/Staffing (2)-Influencer Marketing Tools (20)-Internet/Marketing Environment (0)-Marketing Automation & Campaign/Lead Management (26)-Measurement (8)-Mobile (11)-Native Advertising (6)-Online Community Management (10)-Personalization (5)-Platform/Suites (14)-Project Management (2)-Search (SEO/SEM) (12)-Social Media Management (17)-Social Media Monitoring & Analytics (11)-Social Media Platforms/Tools (21)-Social Media Suites (14)-Testing & Optimization (0)-Translation/Localization (13)-Video (17)-Web/Mobile Analytics (0)-Webinars/Podcasts/Presentations (10) Content Marketing Agencies (433) International (135) US (348) Leadership Guide (377) Analytics (13) Analytics/Lead Scoring (27) Asset & Resource Mgmt (6) Content Creation/Workflow (63) Content Read More …

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Content Marketing E-Books

Published on CMI by JODI HARRIS published DECEMBER 30, 2016 Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books 2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers. If we want to move our businesses forward in the face of any marketing challenges, we need to take every opportunity to become more informed about what’s happening around us and take greater responsibility for driving the changes we want to see. One of my favorite ways to increase understanding of our industry is through detailed e-books that look Read More …

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How to Get Your Whole Company Involved in Content Marketing

By DAN STEINER published DECEMBER 18, 2016 on CMI 6 Steps to Get Your Whole Company Involved in Content Marketing                   Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company were involved in content? How could that increase effectiveness? One of the most inspiring examples of a company using the creative power of employees outside of the content team is Johnsonville, the Wisconsin-based sausage maker. The company asked its employees to help tell the brand story, and more than 100 employees responded to an open call. One of the results: Several awesome commercials were created, such as “Regular Speed Read More …

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Business Intelligence Tools for Content Marketers

By AARON ORENDORFF published DECEMBER 20, 2016 on CMI Content Marketing Tools and Technology / Measurement and ROI 8 Business Intelligence Tools for Content Marketers With Technophobia You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing. Unfortunately, all that care and human connection often comes at a cost. Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity level as “sophisticated” — providing accurate measurement to the business and scaling across the organization. The previous survey looked at challenges and found “measuring content effectiveness” was the No. 2 challenge Read More …

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