The Anatomy of a Content Marketer

The Anatomy of a Content Marketer Content Marketing Traits Crucial to Success [Infographic] Share Content Marketing Traits Crucial to Success [Infographic] via email by Michael Gerard June 25, 2014 on Curata.com With 71 percent of marketers increasing spend on content marketing in the coming year, there’s no doubt this job title will be in demand for some time to come. But what are the skillsets and characteristics of a rockstar content marketer? (Or if you’re lucky enough to have an entire team of content marketers, then what are the key disciplines needed amongst that team?)  The following infographic provides the anatomy of this “dream” content marketing person: Below, we will dive deeper into each of the skills or traits, starting at Read More …

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Content Marketing Career

The Ultimate Guide to a Content Marketing Career Share The Ultimate Guide to a Content Marketing Career via email by Mitchell Hall October 21, 2016 on Curata.com Curata and LinkedIn have joined forces to pool our data and bring you the Ultimate Guide to a Content Marketing Career, for everyone interested in a new content marketing career—or advancing your current one. Combining data from Curata’s survey of 1,000+ marketers, and LinkedIn’s 450 million worldwide profiles, this guide offers insights about the state of the sector right now, and potential content marketing career trajectories. The associated eBook, The Ultimate Guide to a Content Marketing Career, also includes observations from content marketing experts Ann Handley, Chief Content Officer, Marketing Profs; Joe Pulizzi, Founder, Content Marketing Institute; and Joe Chernov, Vice Read More …

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Content Marketing Tools

Content Marketing Tools: The Ultimate List Share via email by Pawan Deshpande February 21, 2017 on Curata.com Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Because of this, the content marketing tools universe has expanded. Curata has created a map of content marketing tools to help guide you through the many content marketing tools and technologies available to find the one that best fits your needs. This list has been updated as of February 21, 2017. Of particular note is the continued emergence of the Content Marketing Platform category. Why am I Doing This? There has been major growth in Read More …

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How to Build Your Own Content Marketing Taxonomy

How to Build Your Own Content Marketing Taxonomy Published on Curata.com Melvin Dewey invented the Dewey Decimal system in 1873 to classify and organize library books. It enabled library goers to easily find whatever book they desired by leafing through index cards in a small filing cabinet. Unfortunately, content marketing doesn’t come with a pre-existing content marketing taxonomy like the Dewey Decimal system. Too many times content marketers get asked by another employee if they have some random type of content on some random topic. And too many times content marketers respond, ‘I’m pretty sure we do, but I’m not quite sure where it is. Let me take two hours out of my day to try to find it for Read More …

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Content Marketing Editorial Calendar Templates

Content Marketing Editorial Calendar Templates: The Ultimate List Published by Mitchell Hall May 8, 2017 on curata.com Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. According to Curata research, 90 percent of marketers now use an editorial calendar. For top-of-class calendar functionality, workflow, and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available—included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and its accessibility (gated or un-gated). This will help you choose a template based on your preferences. Read More …

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