Content Marketing E-Books

Published on CMI by JODI HARRIS published DECEMBER 30, 2016 Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books 2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers. If we want to move our businesses forward in the face of any marketing challenges, we need to take every opportunity to become more informed about what’s happening around us and take greater responsibility for driving the changes we want to see. One of my favorite ways to increase understanding of our industry is through detailed e-books that look Read More …

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How to Do Video Interviewing

Insights on Video Interviewing Published on HireVue.com Independent Research Report From HR.Com From the hr.com research report: There’s no doubt that video interviewing is fascinating, but is it a technology for the future or something ready to be deployed today? We can now answer that question thanks to this survey conducted by HR.com of nearly 2,000 HR professionals.   Let’s cut to the chase:   the key finding is that in just a few years video interviewing has gone from being an interesting concept to being an important part of a recruiter’s toolkit.   This does not mean the end of face-to-face interviews nor is it right for every organization; but video interviewing is a technique that in many cases saves money, reduces time-to-fill, and Read More …

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Career Advices – CV Makeover

Jamie’s Journey: CV Makeover Posted by Martin Hofschroer on Aug 31, 2016 | Publihed on totaljobs.com New Edition Available Now: 101 Great Answers to the Toughest Interview Questions Request Your Free eBook Now: “101 Great Answers to the Toughest Interview Questions (a $11.99 value) FREE for a limited time“ This brand-new 25th Anniversary Edition of 101 Great Answers to the Toughest Interview Questions is thoroughly updated to reflect the realities of today’s job market. No matter how good you look, how much research you’ve done, or how perfectly your qualifications match the job description, if you’re not prepared with great answers to the toughest interview questions, you won’t get the job. 101 Great Answers to the Toughest Interview Questions is Read More …

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Free Email Sales Kit and Marketing Toolkits

Jill Konrath’s Resources Click on the links below to get the files.        Email Sales Kit Click on the links below to get your free email sales tools. [eBook] The Ultimate Guide to Email Prospecting (file size: 7.64MB) [Audio] How to Write Emails That Don’t Get Deleted (right click to save; 35 min; file size: 7.64MB) [Workbook] How to Write Emails That Don’t Get Deleted (file size: 1.11MB) [Cheat Sheet] 7 Hot Email Prospecting Tips (file size: 35.8KB) The Prospecting Toolkit Click on the links below to get your four free sales tools. Selling to Crazy-Busy Prospects Audio (right click to save; 45 min; file size: 1.11MB) Discover fresh strategies to increase your effectiveness with today’s crazy-busy customers. Buyer’s Matrix (file size: 71KB) Use the Buyer’s Matrix to laser in on what’s most important to your prospects. My clients Read More …

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Download Guide To Cloud Security – eBook

The Definitive Guide To Cloud Security Learn the strategies forward-leaning teams are using to manage cloud security, based on Gartner’s framework The cloud is transforming business for the better. However, given the seemingly endless supply of headlines on data breaches, it’s not surprising that data security is now a board-level concern for 61% of organizations. In this ebook, we will dive into the details of the framework developed by Gartner for managing cloud security. Download the ebook to learn: The top 10 questions IT must be able to answer regarding Cloud Visibility, Compliance, Threat Prevention, and Data Security What is a CASB, according to Gartner, and the 6 primary areas of cost savings that a CASB vendor can deliver 7 Read More …

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Download the Guide to Inbound Marketing and Automation – eBook

The Guide to Inbound Marketing and Automation (eBook) Inbound marketing, or the idea that you can attract leads to you rather than going out and actively hunting them down, is a highly effective B2B marketing tactic. However, without a solid strategy, it falls short for many organizations. The most successful companies are using inbound in combination with a diversified marketing plan to generate serious revenue and results at every phase of the buying cycle. Download:  Marketing may be changing, but inbound strategies are here to stay. With more and more competing messages in the marketplace — from the thousands of social messages sent each day to the rise in videos and visual content — marketers have had to start taking a Read More …

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A Niche Marketing Strategy for Hard-to-Reach Prospects

By DAWN PAPANDREA published AUGUST 28, 2016 Content Creation / Content Marketers of the Year / Content Marketing Examples / Content Marketing Strategy How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy Does this sound familiar? You have a limited marketing budget, but you need to make meaningful connections with your target audience. Adding to the challenge is that your target audience is not known for its tech savvy. That’s exactly the situation Thao Le, vice president of marketing at Hyland’s, set out to conquer when tasked with promoting the homeopathic medicine company’s Hyland’s Leg Cramps product to active seniors. She never anticipated that the journey would lead to the creation of a hyper-niche content platform called Pickleball Read More …

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Content Marketing Program eBook and CMI Business Directory

Launch Your Own Content Marketing Program eBook Article of Contents Marketing Institute (CMI) CMI Business Directory As promised, you can now download the Launch Your Own Content Marketing Program eBook. You may want to check out some of our most popular content: Essential Content Marketing Templates: Access these ten templates that help you with content marketing, social media and influencer marketing planning. Annual Content Marketing Research: Download our research reports that discuss content marketing benchmarks, budgets and trends in B2B, B2C, Australia, UK, enterprise and more. Building the Perfect Content Marketing Mix: This two-part series looks at the initiatives content marketers are prioritizing. Part 1 focuses on internal processes and content marketing strategy, while Part 2 digs into execution tactics. Chief Content Read More …

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