Online Marketing 101 (Infographic)

Online Marketing 101 (Infographic) Published by Emily Bonnie on wrike.com on 8 December, 2014 “Welcome to the team! Have you met John and Rita in SEM & SEO? You’ll be working closely with them. Oh, and make sure you connect with Nancy, she’s in charge of lead scoring and nurturing. The email and mobile marketing teams are in these rooms. How much experience do you have with marketing automation, again?” Woah. Who knew there were so many pieces to the digital marketing puzzle? If you’re new to the world of online marketing, don’t fret. We’re here to help you fit the pieces together — and figure out exactly where you fit in.  Check out our new infographic cheat sheet on the basics Read More …

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How Marketers Get Things Done: The State of Agile Marketing in 2016

New Report Released: How Marketers Get Things Done: The State of Agile Marketing in 2016 Published by Brianna Hansen on Tuesday, 5 April, 2016 on wrike.com Share to Email 1 The old-fashioned way of working is quickly becoming outdated and inefficient. Working set hours, coming into the office everyday, and sitting at standard cubicles has all become obsolete as mobile productivity and remote work continues to spread. With work management evolving, marketers are pushing hard to keep up. Adapting standard methodologies, such as Agile, establishes a process where flexibility and collaboration are key components to executing any project. Project management guide:  What is a Project in Project Management? Today we are excited to announce the release of our latest report, How Marketers Read More …

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How to Create Branding Guide

By HEATHER LEVY published OCTOBER 23, 2016 on CMI Editorial Strategy and Planning How to Create the Ultimate Branded Content Style Guide I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American Express Open Forum features Member Stories to demonstrate how the global financial services company understands the issues faced by small-business owners. In the poignant blog post (When It’s Not) The Most Wonderful Time of the Year, a Read More …

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The Definitive Guide to Social Media Marketing

The Definitive Guide to Social Media Marketing The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It’s critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from Read More …

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Building Your Content Calendar – Ultimate Guide

The Ultimate Guide to Building Your Content Calendar Stratton Craig /Provoking better dialogue in a digital world  Contents 1What is a content calendar? 2Why use a content calendar? 3Who can use a content calendar? 4How to use a content calendar 5How to construct your own content calendar 6Step 1: Block out major international and national holidays 7Step 2: Personalising your calendar 8Step 3: Finding key dates for your demographic 9How can you find these dates and events? 10Step 4: Adding your own key business dates 11So now you have the dates… 12Your company blog 13Social channels 14Email newsletter 15Creating the content 16Where to find free creative assets Want a free foundation content calendar template? Just enter your email below and we’ll Read More …

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How to Build Your Email List

By AARON ORENDORFF published SEPTEMBER 8, 2016 Building Your Audience / Content Marketing Examples / Content Marketing Tools and Technology / Email How to Build Your Email List: The (Better Than) Ultimate Guide   McKinsey & Company’s much-cited study revealed, email is a staggering 40 times more effective at acquiring customers than Facebook and Twitter combined: 91% of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is … at least three times that of social media … (and) the average order value is also 17% higher. But that was in 2014. Certainly the landscape has changed? Nope. As marketing automation platform GetResponse’s 2016 State of Email points out: For every $1 invested, email Read More …

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Download Guide To Cloud Security – eBook

The Definitive Guide To Cloud Security Learn the strategies forward-leaning teams are using to manage cloud security, based on Gartner’s framework The cloud is transforming business for the better. However, given the seemingly endless supply of headlines on data breaches, it’s not surprising that data security is now a board-level concern for 61% of organizations. In this ebook, we will dive into the details of the framework developed by Gartner for managing cloud security. Download the ebook to learn: The top 10 questions IT must be able to answer regarding Cloud Visibility, Compliance, Threat Prevention, and Data Security What is a CASB, according to Gartner, and the 6 primary areas of cost savings that a CASB vendor can deliver 7 Read More …

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Download the Guide to Inbound Marketing and Automation – eBook

The Guide to Inbound Marketing and Automation (eBook) Inbound marketing, or the idea that you can attract leads to you rather than going out and actively hunting them down, is a highly effective B2B marketing tactic. However, without a solid strategy, it falls short for many organizations. The most successful companies are using inbound in combination with a diversified marketing plan to generate serious revenue and results at every phase of the buying cycle. Download:  Marketing may be changing, but inbound strategies are here to stay. With more and more competing messages in the marketplace — from the thousands of social messages sent each day to the rise in videos and visual content — marketers have had to start taking a Read More …

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4 Ways to Use Video to Promote Your Blog Posts

4 Ways to Use Video to Promote Your Blog Posts Published by Sofie Sandell on August 16, 2016  Download video marketing guide Looking for creative ways to drive traffic to your blog? Have you thought about using video to promote your posts? Creating videos to amplify the impact of your blog allows you to multi-purpose your content and promote it. In this article, you’ll discover four ways to use video to promote your blog posts. Discover four ways to use video to promote your blog.   #1: Curate Top Posts in a SlideShare Video LinkedIn uses a short Slideshare video of daily headlines to give users an idea of what’s going on in the media and preview what they’ll find on LinkedIn’s Daily Read More …

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