How to Create a Video Campaign

Five Questions to Answer When Creating a Video Campaign by Chris Bondhus  | on  February 23, 2017 on marketingprofs.com Video moves us. No other medium can elicit an emotional response quite like video. Consider iconic moments in sports, history, or even television. I still get chills watching “Miracle on Ice,” I feel heavyhearted reliving the Space Shuttle Challenger disaster, and I can always count on a good laugh from The Office. It’s no wonder brands and companies of all sizes are experimenting with video now more than ever. What matters for marketers, though, is understanding how to use video in engaging ways for your company. Let’s review the five key questions to ask yourself before starting a video marketing campaign. 1. Read More …

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Stats and Facts About Instagram [Infographic]

39 Stats and Facts About Instagram [Infographic] Published on marketingprofs.com by Laura Forer  |on February 24, 2017   From its launch in 2010 to its acquisition by Facebook in 2012 and its 600 million-user milestone, Instagram has grown into a social media phenomenon.WebsiteBuilder.org, which helps people figure out which website builder to use, created an infographic that highlights 139 facts and stats about the photo-sharing platform. The infographic shows the top emojis used on Instagram (the heart is number one), the top filters (Clarendon wins), the top Instagram accounts (surprise… the most popular account isn’t a celebrity!), and much more. It dives into demographics, gives tips on how to use the platform for marketing, and breaks down the accounts with the Read More …

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How to use Mobile Messaging Channels

Which Mobile Messaging Channels to Use in Which Real-World Situations Published on www.marketingprof.com by Wes McDowell  |  January 13, 2017   | If you have an app, it may be one of your most valuable connections with your customers. Getting someone to download your app is a great beginning, but it’s not enough for a business/customer relationship. To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy your merchandise. Fortunately, you have various ways (think of them as channels) to connect with your mobile audience. Let’s evaluate some ways you can use mobile messaging to communicate with customers so that they stay involved and Read More …

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How to use successfully Livestreaming Video for Marketing

Six Tips for Successfully Using Livestreaming Video for Marketing Published by Fritz Brumder  | on December 12, 2016 on Marketingprofs.com                 Livestreaming video has quickly become a hot trend in digital marketing. Facebook users, for example, spend three times longer watching live video on the social network than video that’s pre-recorded. And innovative brands that were early adopters of livestreaming have already reaped the rewards of this powerful, authentic, engaging, measurable, and cost-effective digital marketing channel—and they continue to do so. Whether you’re now evaluating livestreaming video or you’ve already decided to use it in your marketing mix, here are six helpful tips to get you started, based on my experience helping Pottery Barn, Read More …

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Opportunities for Cross-Selling and Upselling

Stop Ignoring the Opportunities for Cross-Selling and Upselling Published on MarketingPros.com by Brad Zomick  |  on October 28, 2016 Email Sales and marketing professionals primarily focused on new customer acquisition may be overlooking one important area of sales potential: cross-selling and upselling to existing customers. In Kevin Temple’s experience working with tech companies, the president and founder of Enterprise Selling Group sees a huge opportunity for growth through cross-selling but also sees salespeople missing potential sales by ignoring possibly lucrative add-on products. “Everyone gets focused on that flagship product, when in fact all the growth could be coming from all these other products that they’ve created or added or acquired,” Temple says. “It happens all over the place.” Learning to cross-sell Read More …

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Email Marketing Advanced Analytics

Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics Published by  John Thies  | on MrketingPros.com on November 4, 2016     Email  Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing  and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their  campaigns, but they rarely go beyond such preliminary data to see more advanced information. Having the basic data in front of you is one thing, but acting upon the data and creating a new marketing  strategy based on upper-level analytics is a step that all successful marketers have to take. To help you create email campaigns that influence your subscribers and increase Read More …

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The 10 Most Valuable Global Brands in 2016 – Interbrand

The 10 Most Valuable Global Brands in 2016 Published on MarketingPros.com by Ayaz Nanji | October 31, 2016 Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand. The annual Interbrand Best Global Brands report was based on an analysis of major brands that derive at least 30% of their revenue from outside their home region.   The researchers looked at a number of factors to determine 2016 brand value, including financials, the role of the brand name in purchase decisions, and brand strength. You can see the full methodology here. Microsoft is the fourth most valuable global brand, the analysis found; Toyota is next, followed by IBM, Samsung, Amazon, Read More …

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How to Create Effective Headlines [Infographic]

How to Create Eye-Catching and Effective Headlines [Infographic] Published  by Verónica Jarski  |  October 18, 2016  |  on Marketingprofs.com Well-written headlines have the power to pull in customers who then peruse your content and purchase your products. So, before you write a headline, check out the writing tips from the following CopyPress infographic. Use the Five W’s and the H, recommends CopyPress. “Tell readers exactly what they’re going to take away from the article. Identify the five W’s of your content and decide which one should be featured.” The five W’s are Who, Where, When, What, and Why. The H is How. Also, remember to focus on the four U’s: be unique, be ultra-specific, be urgent, and be useful. To find Read More …

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2017 B2C Content Marketing Benchmarks, Budgets, and Trends

2017 B2C Content Marketing Benchmarks, Budgets, and Trends Publisehd on marketingprofs.com by Ann Handley  | October 19, 2016   Email Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. That’s a key finding of the just-published B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report from MarketingProfs and Content Marketing Institute, a UBM company. Sponsored byHightail, the B2C study is in its fifth year. We released the companion report, on business-to-business (B2B) content marketing, at the end of September. We’ll be talking more about the study findings in the months to Read More …

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How to Create Successful Infographic

Six Steps to Creating a Successful Infographic for Your Business [Infographic] Published by Verónica Jarski  |  October 15, 2016 on http://www.marketingprofs.com/ First, “identify what your target audience will be interested in,” states SerpLogic in its infographic. “A successful infographic will highlight the expertise of the company creating it while satisfying the interest of its audience.” Second, choose the type of infographic—static, motion, or interactive—to create. Next, “source the content and data points for the infographic,” recommends SerpLogic. “Reference all data to give credit to the original source of information.” For more tips on creating a successful infographic, check out the infographic: → end article preview Read the Full Article Content, Creativity, Digital Marketing, Marketing Strategy, Search Engine Marketing, SEO You may also like #SocialSkim: Facebook Launches ‘Workplace’ Read More …

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