B2B Digital Marketing Trends and Stats of 2017 [Infographic]

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic] Published by Laura Forer  | September 1, 2017   |  Maketingprofs.com Email           Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today’s infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place. Among the stats highlighted in the infographic are the following: • Some 71% of B2B researchers begin with a generic Google search. • Over half of B2B researchers are Millennials. • Only 33% of B2B brands use Instagram, but it has the highest interaction rate of the social platforms; LinkedIn is still Read More …

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Why Your Business Should Be on Instagram [Infographic]

Four Reasons Your Business Should Be on Instagram [Infographic] Published on Marketinpros.com by Laura Forer  |  on August 4, 2017,  Email People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider Gramlike. So it’s no wonder that Instagram is a popular social media platform, and not just for consumers but for brands as well. With 90% of Interbrand’s “Top 100 Global Brands” on Instagram, and 53% of Instagram users following their favorite brands on the social network, according to the infographic, it’s clear that the platform can be valuable when it’s used well. The infographic gives tips on how to accomplish exactly that, such as noting that posts with Read More …

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Why Explainer Video is good for [Infographic]

10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic] Published on marketingpros.com by Laura Forer  |  June 20, 2017 Email Videos have become a powerful tool for marketers, helping engage customers and move them along through all paths of the buying journey. For example, almost half of Web users look for videos related to a product or service before even visiting a store, and viewers are anywhere from 64% to 85% more likely to buy after watching a product video, according to an infographic produced by branding and animation agency Breadnbeyond. The infographic not only shows how to use explainer videos throughout the marketing funnel but also suggests which tools to use for sharing your Read More …

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How to Create Tons of Good Content

Email   Print  Save How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings by Jonathan Kranz  | June 6, 2017 |             Today’s marketing automation will mean less content work tomorrow, right? Funny thing: IBM promised to tame the “paperwork explosion” through the widespread acceptance of its latest technology, the Selectric typewriter. The year was 1967. You know what happened next: Paperwork increased. Fast-forward five decades. “Automation” technology dominates the marketing conversation, promising to reduce or eliminate manual processes. But you know what’s happening right now: Manual work is increasing. Our marketing automation platforms are voracious beasts that demand constant streams of fresh content for multiple target segments. The workload is huge—but in many, Read More …

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2017 Social Media Marketing Trends

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels by Ayaz Nanji  |  June 6, 2017 on marketingpros.com Email Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2C-focused firms. Some 94% of respondents say they use Facebook as part of their marketing efforts. Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat. Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing Read More …

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Which Digital Channels Deliver the Best RO

Which Digital Channels Deliver the Best ROI? Published by Ayaz Nanji  |  June 2, 2017  |  on marketingpros.com Email                   Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 29% for B2C-focused firms, and 39% for firms that are both B2B- and B2C-focused. Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment. Search Read More …

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Must-Have Features of Local Business Websites

Email  Print Save 53 Must-Have Features of Local Business Websites [Infographic] Today’s infographic can help. Australian website design and development company WebAlive created a diagram explaining which website elements are must-haves for your local website. What works for a big e-commerce site may not be what your local website needs. WebAlive analyzed well-converting local business websites and then created an illustration based on the results. The graphic also has reminders of what not to include on your website, including Flash, background music, and dead-end pages (pages with no links). For all 53 tips, check out the full infographic:   If you’re a small business owner, you probably wear a lot of hats. And though you’re an expert in what you’re selling, knowing Read More …

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Implementing AI and Machine Learning [Infographic]

Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic] Published by Laura Forer  |  March 21, 2017 on marketingprofs.com           The use of artificial intelligence applications in business is growing, but AI and machine-learning aren’t yet an efficient use for every business task, according to an infographic. Published by LatentView, a marketing automation and digital analytics platform, the infographic details what criteria make a task a good candidate for AI, and goes on to explain how to use AI in your business. For example, in marketing, decisions about personalized offers to customers may work well with AI, but decisions about marketing strategy are best left to the humans (at this point ,anyway), the infographic says. Read More …

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