Predictions For Influencer Marketing in 2017

Published by ALICIA RUSSELL – DECEMBER 14, 2016 – on onalytica.com 5 Predictions For Influencer Marketing in 2017 It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However, we need not fear, for the end of one year signifies the start of a new one; a time for new beginnings and a fresh start. The general consensus is that 2016 was a very significant year, not just in worldwide politics, but for influencer marketing too as more people ‘get it’, setting us all up for what should be a very exciting 2017. Throughout Read More …

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How to Run a Successful Influencer Marketing Program

RESOURCES INFLUENCER LIBRARY Published by WPONALYTICA@ONALYTICA.COM – SEPTEMBER 13, 2013 – How to Run a Successful Influencer Marketing Program The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. At Onalytica we have run over 200 influencer programs since 2008, so here are a few of our tips on the steps and considerations that we see as important to running a successful influencer program. 1. SET RELEVANT OBJECTIVES Senior management or peers in different departments may not immediately get why influencer marketing is important. This is why it is important to set objectives for your influencer program that are aligned with your wider corporate or marketing objectives, as this will allow you Read More …

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GovTech: Top 100 Influencers and Brands

Published on onalytica.com by ORIOL FERNANDEZ – DECEMBER 7, 2016 – INFLUENCER IDENTIFICATION, PUBLIC SECTOR GovTech: Top 100 Influencers and Brands Regardless of your political leanings and whether you advocate for more or for less government, governments play a central role in organizing and delivering services that citizens cannot do on their own, like building and maintaining infrastructures, organising transportation or offering health services. GovTech is how the nascent ecosystem of startups and tech companies aiming to digitalise government are known. Transforming the public sector to offer new public services and make it more efficient, fast and more transparent and ease the communication between government and its citizens. In the end, the public sector will  bring all their services online, in a more Read More …

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