2017 B2C Content Marketing Benchmarks, Budgets, and Trends

2017 B2C Content Marketing Benchmarks, Budgets, and Trends Publisehd on marketingprofs.com by Ann Handley  | October 19, 2016   Email Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. That’s a key finding of the just-published B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report from MarketingProfs and Content Marketing Institute, a UBM company. Sponsored byHightail, the B2C study is in its fifth year. We released the companion report, on business-to-business (B2B) content marketing, at the end of September. We’ll be talking more about the study findings in the months to Read More …

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How to Deliver Engaging Content to Your Buyers – Webinar and Slides

ION WEBINAR RECORDING Deliver Engaging Content to Your Buyers Get the Recording Deliver Engaging Content to Your Buyers: A Tale of Two Journeys from ion interactive on Vimeo. Deliver Engaging Content to Your Buyers: A Tale of Two Journeys from ion interactive   Anna Talerico ion co-founder Thank you for registering for our “Deliver Engaging Content to Your Buyers” webinar. Check out the recorded webinar, slides, infographics and ion examples below: Watch the Recorded Webinar View the Webinar Slides View Live Interactive Examples Bill’s Journey Infographic Please feel free to contact us with any questions or feedback. ABOUT THE WEBINAR: Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. Read More …

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