Blogging Tools to Improve Your Content Quality

3 Blogging Tools to Improve Your Content Quality Published on Socialmediaexaminer.com By Eric Sachs on August 3, 2017   Want to publish more polished blog posts? Looking for free or low-budget tools to help? In this article, you’ll discover three blogging tools that will help you catch typos and improve readability of your blog posts. 3 Blogging Tools to Improve Your Content Quality by Eric Sachs on Social Media Examiner. #1: After the Deadline After the Deadline can be best summarized as a “language checker for the web.” This free tool offers contextual spell checking, advanced style checking, and intelligent grammar checking. Many spell-check tools seem oddly ignorant of any contextual relevance for words. After the Deadline stands out from the competition by using Read More …

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How to Set Up Facebook Messenger Ads

How to Set Up Facebook Messenger Ads On Socialmediaexaminer.com By Sally Hendrick on July 31, 2017 Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. How to Set Up Facebook Messenger Ads by Sally Hendrick on Social Media Examiner. How to Set Up Facebook Messenger Ads by Sally Hendrick on Social Media Examiner. What Are Messenger Home Ads? Unlike sponsored messages, which require you to have a previous engagement with users you target, Messenger home ads allow you to target cold audiences on the home tab of the Messenger app. Facebook is rolling Read More …

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How to Make Effective Ways to Use Facebook Ads

11 Effective Ways to Use Facebook Ads By Charlie Lawrance on June 20, 2017 on socialmediaexaminer.com  Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. 11 Effective Ways to Use Facebook Ads by Charlie Lawrance on Social Media Examiner. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right on so many levels. Bluehost uses this ad in the middle of the sales funnel to reduce cart abandonment. The ad appears to people who have added a Bluehost service to their cart and prompts them Read More …

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2017 Social Media Marketing Trends

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels by Ayaz Nanji  |  June 6, 2017 on marketingpros.com Email Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2C-focused firms. Some 94% of respondents say they use Facebook as part of their marketing efforts. Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat. Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing Read More …

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How to Make Facebook Video for Marketers

Facebook Video for Marketers: Strategy for Future Success Published by Michael Stelzner on May 12, 2017 on socialmediaexaminer.com  Do you create videos for your business? Wondering how to best leverage your videos on Facebook? To explore Facebook video strategy, I interview Jay Baer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored Hug Your Haters, a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. Jay discusses the differences between video on Read More …

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Hidden Facebook Power Editor Features

7 Hidden Facebook Power Editor Features to Save You Time Published by JD Prater on March 27, 2017 on socialmediaexaminer.com  Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently. 7 Hidden Facebook Power Editor Features to Save You Time by JD Prater on Social Media Examiner. #1: Split Test Variables at the Ad Set Level Setting up a true A/B test in Facebook is challenging. For example, if you’re targeting five interests in a Facebook ad set, Read More …

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How to Make an Animated GIF

How to Make an Animated GIF: A Guide for Marketers Published By Peter Gartland on May 4, 2017 on socialmediaexaminer.com  Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience’s attention. In this article, you’ll discover how to make your own GIFs for social media. How to Make an Animated GIF: A Guide for Marketers by Peter Gartland on Social Media Examiner. What Are GIFs Made Of? You can create GIFs from either a series of images or a video. To use a series of images, you create the images separately and then combine them to Read More …

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How to Use Facebook Live 360 Video for Marketing

How to Use Facebook Live 360 Video for Marketing Published By Joel Comm on socialmediaexaminer.com on April 10, 2017  Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. How to Use Facebook Live 360 Video for Marketing by Joel Comm on Social Media Examiner. What Is Facebook Live 360? In 2016, after several months of experimentation with invited paid contributors, Facebook finally granted universal access to live video broadcasting to all Facebook users. The move was closely followed by Read More …

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Useful Social Media Tools for Marketers

6 Useful Social Media Tools for Marketers Published on socialmarkeingexaminer.com by Aaron Agius on March 29, 2017 Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow. 6 Useful Social Media Tools for Marketers by Aaron Agius on Social Media Examiner. #1: Create User-generated Content Feeds With Waaffle According to Yotpo, ads based on user-generated content (UGC) can get 4x higher click-through rates and a 50% lower cost per click (CPC) than average. Managing user-generated content campaigns can be tricky though. Waaffle simplifies the process by creating aggregate custom Read More …

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How to use Google Analytics

Google Analytics: How to Analyze the Behavior of Your Site Visitors Published by Michael Stelzner on March 31, 2017 on socialmediaexaminer.com   Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics. Andy explains how Read More …

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